Best Book Cover Ever?

My good friend Jack sent a cover design to me the other day, commenting that this was, “without question the best book cover ever”. His comments were not politically motivated, and with all politics aside I am inclined to agree that it’s certainly one of the best I’ve seen in a very long while (in the top 10 for sure). My reasoning (and his): Instant communication–which is the name of the game in this business, seeing as how you have all of about 3 seconds to capture the reader’s eye. Designed using one of my favorite approaches, KISS: Keep It Simple, Stupid.

And indeed, the genius IS in the utter simplicity of the design–and in choosing visual symbols that spark universal and immediate recognition. (A nice, concise title and author line don’t hurt either.) All covers can’t be quite so simple (nor should they be). But if selling the book is the primary function of a book cover, quick idea communication should always be at the top of the list of priorities. Just like a great photograph, a great book cover is worth a thousand words–spoken quickly.

By the way, I haven’t found out the designer’s name yet, but I’ll post as soon as I do. Pass it along if you know.