It’s not my intention to make this blog all about car logos, but they’re almost always a joy to look at (and I’m a sucker for anything cast in chrome). There are some interesting progressions here. As expected, they each follow the graphic trends of their day, and some are certainly more successful than others. SAAB began as an airplane manufacturer, reason enough to buy one if you ask me. I mean, how can you not like that stylized wing profile? LINK.
If I were filthy rich and had no need for working, I’d still get out of bed in the mornings and go down to my basement (if I had one) and crank up my old Heidelberg letterpress (if I owned one) and commence to designing and printing hour upon hour upon hour. And I suspect that this would, for the most part, keep me happy until my dying day. Running a printing press is akin to working the soil–it’s dirty work, and laborious; your hands become fantastically covered in grime; there are moments of very real pain and frustration–but in the end when your job is complete, it is a feeling of immense satisfaction comparable to few others. Letterpress printing is all the more wonderful because it is so real and so basic, and so mechanical. This little video is a wonderful tribute to this dying artform–enjoy…